We’ve worked with Visit Bristol for a number of years producing a range of printed collateral that celebrates the South West’s capital. The Destination Bristol Visitor Guide is aimed squarely at leisure visitors and has a very simple brief: to make sure readers have the best possible time when visiting our wonderful city. As former magazine designers and editors, we drew on our experience of the “what’s on” genre, creating a dynamic product that combines detailed copy, beautiful imagery and eye-catching page furniture to guide the reader. Each year Visit Bristol gives us the chance to push boundaries, rip up the rule book and try new things… which always results in something interesting and unexpected. Working hand-in-hand with the visitor guide is travel and conference guides. These are aimed at business visitors and have a more subdued, informative tone. Squeezing a huge amount of detail into a strict template is no mean feat but we think we’ve found the perfect balance between form and function.