Bristol Shopping Quarter
Bristol Shopping Quarter is the city’s main shopping district covering Cabot Circus, Broadmead, The Galleries and The Arcade. BSQ approached us to update their website to better reflect this diverse and ever changing part of Bristol. Our first step was to develop a clutch of user personas to better understand the online behaviour of BSQ’s broad audience. From our findings, we created new visuals and an updated sitemap, continually testing persona behaviour to ensure we were providing these visitors with a seamless digital experience. We knew that a large proportion of visitors to the website are from outside the city, so easy-to-find visitor information and geo-tagged listings were a crucial part of the redesign and build. The final touches included an intuitive shops and restaurant filter alongside informative business profiles to make sure the Quarter’s charms are now accessible to more shoppers across all devices.