BBC Radio 6 Music
BBC Radio 6 Music commissioned us to create a wide-reaching campaign for its inaugural music festival in Bristol. The festival, which was previously held on Tyneside and in Manchester, took place throughout Bristol and the campaign needed to reflected the unique personality of the city and appeal to its gig-going demographic. We worked with local street artist Loch Ness to generate a series of illustrations that would inform the overall look and feel of the campaign. The illustrations were then rolled out across a lively suite of campaign visuals, including the official festival programme, front-of-house posters and social media assets, including an animated video sting. We also worked with local creatives to coordinate a live street art installation for the official festival launch event.