Back to projects

Launch of friends’ community for national reuse charity

National reuse charity Reuse Network approached us to help find a way to reposition their brand and set firmer foundations on which they could build a broader, more engaged audience.

We took a 360-degree view of their brand positioning and worked out what and who mattered most to Reuse. From this, we devised the Friends of Reuse initiative, which reached out to and engaged with companies who shared their values.

We created a bespoke illustrative story, setting out how Friends of Reuse could pledge their commitment to the charity and support their current and future work. Friends would become vocal supporters and cheerleaders for the charity.

“The Group of Seven’s instinctive creative flair and professionalism have helped our charity make the step change in our branding and external communications and marketing. They have now become an integral part of our organisation and I trust them implicitly to deliver on impactful designs and messaging.”

Claire Charras, Communications and Marketing Manager