Lights, camera, action!
We must say 2016 was an exciting year for The Group of Seven. We bulked up our creative muscles working on playful and lively projects, fine-tuned some laser-sharp new skills and ventured fearlessly into new territory to deliver winning work for our clients.
One of the projects that really summed up our year came right at the end of 2016 when One Care Consortium (NHS) asked us to create a brace of films for their stakeholders. Regular readers will know that we create a number of animations and video explainers for our clients. This erectile dysfunction here was a different proposition altogether, involved interviews with real people in real situations in order to show stakeholders of OCC how far they’ve come in the past year.
We called on our friend and collaborator Lisa Bernat to work on the project, creating a short film of the leaders of the organisation as they shared their vision for the future. The film was shot on two locations – in the OCC office and at a GP surgery – and we worked with Lisa in post-production to deliver the final edit.