It may be famed for its spectacular autumn colours (and rightly so…) but there’s no doubting Westonbirt Arboretum’s spring game is strong. All those trees and flowers bursting back into life, treating visitors to a flood of bright colours and heady scents – it really lifts the spirits, non? Lucky us, then, to be asked to create a campaign to help spread the spring love. Building on the success of the “I heart autumn” campaign we created for Westonbirt last year, our creatives developed a vibrant, playful marque that could be used across the Arboretum’s marketing channels. Ain’t she pretty?