#SpeakUp for UWE

Video explainer

Creative storyboarding




If you saw someone acting inappropriately, what would you do? It’s a question UWE wanted to ask its student body as part of their #SpeakUp campaign. To help communicate the idea of “bystander intervention” – when an individual sees a potentially harmful situation and responds to positively influence the outcome – we created a series of five short films, each posing a different scenario and asking the viewer: “Does this feel right?”. We worked closely with UWE to find ways to communicate tricky or delicate subjects (intimate partner abuse, consent and humiliation) to its students, developing surreal metaphors and a minimal illustrative style to help get the message across. The short vignettes were shared across social media to promote and encourage peer-to-peer engagement.