Flights of fancy

Creative storyboarding

Illustration

Video explainer

Voice-over

Scriptwriting

Event Capture is a new facility being introduced in universities across the country. It enables students to access recordings of lectures, puts them more in control of their learning, encourages them to revisit challenging content and allows them to repurpose information for their own presentations. It cultivates collaboration and embraces new media as a fundamental tool for students to enhance their learning. UWE instructed us to create a short film that would introduce the facility to their students in a way that would resonate with them while actively avoiding stereotypes surrounding student life. The resulting film, Flights of fancy, used abstract characters and Pythonesque storytelling to extol the benefits of the facility. The loose illustrative style, bursts of sound and colour and witty narrative keeps the viewer engaged with the key messaging and allows us to talk to this broad audience in a grown up and entertaining way.

uwe.ac.uk