Early Help 4 Mental Health for Virgin Care

Video explainer

Creative storyboarding





With children’s mental health very much on the agenda, we were approached by Virgin Care to craft targeted 60-second animated explainers aimed at children of both primary and secondary school age. The explainers take the complex issues of mental health and translate them so children can better understand the thoughts and feelings they may experience. At the heart of the explainers’ message is the Early Help 4 Mental Health’s 10-a-day choices: steps that every child can take to balance their mental health. The films form part of a larger suite of animations we have collaboratively developed with Virgin Care.