Keep it clean

June 2, 2017

On first viewing, disease awareness might not seem the sexiest of subject matters. But when we put Forestry Commission’s brief – to create a campaign to highlight their “Keep It Clean” campaign – in front of our quick-thinking creatives, something altogether more appealing emerged.

Created to help families understand the importance of tree health in our landscapes, Tree Detectives is a fun and engaging trail that encourages younger visitors to solve the mystery of the sickly beech. Detectives must find 20 illustrated boards along the trail and, in doing so, learn vital lessons in how to keep our landscape healthy and disease free.

As ever, we had to demonstrate a good understanding of the Forestry Commission brand and deliver a wealth of detailed information into compact spaces. The trails will be presented at all Forestry Commission sites throughout the summer.