Bristol Shopping Quarter is the city’s main shopping district covering Cabot Circus, Broadmead, The Galleries and The Arcade. BSQ’s existing website needed updating and there was an aspiration to better reflect this diverse and ever changing part of Bristol. We developed a clutch of user personas to test our initial visuals and revised site map, ensuring we provided the BSQ team with an effective digital experience for their broad audience. Acknowledging a large proportion of the web visitors are from outside the city, visitor info and geo-tagging listings to enable simple navigation of the district’s environs were our main considerations. Add an intuitive filtering of shops and restaurants and informative business profiles and the Quarter’s charms are now accessible to more shoppers across all devices.