Up and running

Video explainer

Creative storyboarding




With their metaphorical biceps bulging and figurative heart rates pumping, our creatives knocked it out of the park in this fourth and final animation in the Ready for Retail series. A sports metaphor loomed large throughout the short film, to reflect that Bristol Water had slam-dunked, hit a home run and otherwise aced their entrance into the Open Water market. We worked closely with the client to refine the script, making sure that industry jargon was kept to a minimum while using the language that Bristol Water employees would recognise and understand. Characters from the series were brought back to life to keep continuity in the creative and we introduced permanent subtitles to allow the film to be shown in multiple scenarios.