Shadow market

Video explainer

Creative storyboarding




This is the second of two bespoke video explainers we have created for Bristol Water and is used to introduce its shadow market operation to employees. Picking up where we left off with the Ready for Retail animation, we created a short, lively explainer to translate a complex industry development into a simple, linear narrative. We were involved with every element, from illustration and creative storyboarding to animation and voice-over.